2020 presented new challenges for Richmond’s advertising problem-solvers, with the pandemic demanding businesses to rethink their tactic to campaigns and how they are created. But that did not look to slow down their output.
The yr started off off with a title modify for just one of Richmond’s extended-managing agencies, although a person of its Scott’s Addition neighbors expanded its business office footprint, having the complete Electrical power Plant at Fortunate Strike developing in Shockoe Bottom as a next area.
And just as the 12 months was commencing to wrap up, the industry’s notice turned to Richmond once more as The Martin Agency was named Adweek’s U.S. Agency of the Year, capping off an abnormal but productive 12 months.
Here are our picks for this year’s standout regionally developed ads and unforgettable internet marketing moments, in no certain buy, pulled from The Pitch and other BizSense protection:
NBC12 – ‘Forecast of Fear’ promo
This 60-next clip accounted for 3 of five awards that NBC12 Promoting picked up in this year’s Promax Awards North The united states opposition. “Forecast of Fear” gained gold and silver awards in the branding/impression information station classification, as properly as a gold for weather advertising place.
Produced Resourceful/Departure Position – Fan Spot Business enterprise Alliance promo
Created Innovative led a rebrand for the Enthusiast Location Business enterprise Alliance. The hard work involved a refreshed website designed by Stovepipe, as properly as a symbol and a movie filmed and manufactured by Departure Place Movies. Various member firms and house owners are showcased in the two-minute clip, which was written and conceptualized by Small and Mike Ward of Milepost Artistic.
The Martin Agency – Previous Navy family members portrait spot
After landing Old Navy as a consumer in February, The Martin Agency released this clip in Might to announce a $30 million clothes donation that the retailer built to family members in will need. Featuring time-lapsed footage of Richmond artist Noah Scalin creating a family portrait applying 1,000 items of the outfits brand’s products, the movie marked Scalin’s to start with artwork set up affiliated with a brand name, and signaled the start out of the agency’s work for Aged Navy, which Adweek cited in naming Martin its 2020 U.S. Agency of the Year.
Familiar Creatures – ‘Keep Serene and Nom Nom’ campaign
Scott’s Addition-based Familiar Creatures responded to the pandemic with this multifaceted campaign aimed at supporting area eating places. A web site inspired patrons to buy present playing cards for institutions, and a business produced with regional studio Spang encouraged Richmonders to buy takeout or supply applying photos of foodstuff from area places to eat.
519/The Branching – Allen & Allen ‘Little Moments’ place
Five19 created this industrial for law firm Allen & Allen. Termed “There’s Electrical power in the Tiny Times,” the 60-second online video displays clips of households staying at dwelling amid the pandemic. Film generation house The Branching worked with the company on the advert.
Siddall/Cream Studio – MADD Virginia campaign
Siddall collaborated with Cream Studio on this drunk driving consciousness marketing campaign for MADD Virginia. The marketing campaign highlighted victims Kaitlyn Duffy and Sheila and Yolanda McCowan and integrated statewide Television set spots, radio and social media promotion.
Isabel Kerr – Alzheimer’s Affiliation material piece
VCU Brandcenter pupil Isabel Kerr took home ideal-in-display honors in the pupil opposition at this year’s Richmond Exhibit for this 60-2nd clip for Alzheimer’s Affiliation. Kerr’s web-site describes the clip as “a content piece checking out the passage of a terrible illness.”
Alice Blue/Individuals & Goal – Planet With out Exploitation advertisements
Alice Blue worked with New York health care advert company Clients & Reason on this marketing campaign to support World With no Exploitation, a coalition from intercourse trafficking. Get the job done incorporated a collection of adverts with the slogan “Let’s set this business enterprise out of small business.”
Elevation – Nationwide D-Working day Memorial advertisements
Elevation’s promotional campaign for the National D-Working day Memorial in Bedford highlighted adverts with taglines these as “A 50-acre cure for cabin fever,” “Drive to Bedford — be transported to Normandy” and “A spot exactly where you can move freely — and be moved by independence.” The marketing campaign consisted of paid social media advertising and marketing and was credited with a 38 percent increase in site visits in comparison to the exact time final calendar year.
Brand name Federation/Markham & Stein – Children’s Medical center ‘Wonder Tower’ campaign
Richmond-primarily based Model Federation handled investigate, model and messaging operate for this marketing campaign promoting Children’s Clinic Foundation’s Crafted for Little ones capital marketing campaign to assistance development of a new inpatient and crisis tower at Children’s Clinic of Richmond at VCU. The advertising marketing campaign was conceptualized and designed by Miami-based mostly agency Markham & Stein and involved a manufacturer video clip, Tv set location and webpage.