December 8, 2022


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BI Reporting – 3 Ways Domo has Changed it for Good

The enterprise intelligence (BI) / analytics room has advanced substantially about the past twenty a long time, which includes a transfer away from traditional BI reporting in the procedure, in direction of modern BI that fulfills the calls for of present day organizations.

BI Reporting is No More time the Aim

In the early times of BI, there were two important emphasis places including common reporting (which commonly meant really formatted, pixel-great reviews these kinds of as money reviews) and OLAP style examination across dimensions and steps (using pre-designed and then later on dynamically modeled cubes). The most well known platforms of the time were being to begin with concentrated around rapid, pre-calculated, file-centered OLAP investigation. This was immensely common as it was performant and also enabled organization buyers to slice and dice across their main proportions.

The use more relevant to this dialogue is what could be termed “bi reporting”, which fundamentally assisted businesses recreate their paper studies in a BI platform, with a higher degree of structure handle, supplying customers a common expertise to their paper reviews, although leveraging their knowledge dynamically for interactions these as slicing with dimension dropdown menus and extra.

The Business Moved to Visualization and Evaluation

When by means of the 90’s and into the 2000’s the BI reporting agenda was very well-known, about time it became evident that remarkably formatted stories, pixel-great studies and just the much more antiquated ideas of what “reports” ought to be improved, to put it just. The emphasis moved from recreating paper stories online significantly additional to driving insights out of organization’s important details sources with less complicated-to-use, enterprise-focused visualization and examination equipment.

This improve in focus and resulting need gave increase to the properly-regarded “data visualization” suppliers that completely adjusted the current market and expanded it even even more. This also further de-emphasised the aging bi reporting agenda even further more. Toward the commencing, most of individuals “data visualization” equipment concentrated on conclusion-consumer examination abilities to the exclusion of all other agendas.

Domo Improved Analytics Forever

Domo entered the marketplace at a time when companies began inquiring difficult queries about the viability of the normally-desktop-oriented “data visualization” equipment for the enterprise. What they attained in agility and person fulfillment, they dropped in governance and trustworthiness. There were being a lot of other tradeoffs as properly, but Domo arrived to industry with a brand new just take on BI / analytics and changed it for the fantastic in 3 main means:

General performance

Domo established the initial correct cloud analytics platform that elevated functionality further than the desktop capacity of the existing information visualization vendors (which normally relied on regional Laptop or mac processing electric power), although also enabling IT yet again to govern and protected the analytics.


Domo additional de-emphasised the need to have to convert tech folks and enterprise buyers into designers by alternatively building the Domo system where everything made seems superior. This appears easy, but was innovative. There was a elementary misunderstanding by all the other suppliers that by some means the full market sought after pixel-fantastic regulate.

That specific manage resulted in unattractive and frequently unusable dashboards and bi articles due to the fact unqualified technical individuals and consumers ended up thrust into the purpose of designer. Domo modified all of that so that end users and technical persons can make the articles, but the design of the system is this sort of that all content material often appears to be experienced, 100% of the time.


Although Domo delivers all the important styles of BI information these kinds of as typical, formatted BI reporting, it altered the aim completely by looking at the worth of enabling small business customers to generate insights from the facts with lighting-quick general performance (vital to consumer pleasure and adoption) and married that with a one, seamless cloud platform for consumers to collaborate all over their analytics. The idea of collaborative analytics was not new, it just never ever had a prospect to perform prior to Domo for the reason that of the fragmented, desktop and even regular server-dependent environments.

BI reporting is an older agenda, still important and included in the Domo platform, but just part of a cohesive platform.
Domo continues to press the current market toward excellence for.

When on the surface it may appear to be like general performance, design and style and cohesiveness and collaboration could not be groundbreaking variations, but for any person who lived via the soreness of the very first twenty many years of the BI house- with the enormous spends with minimal ROI, minimal adoption, horrible overall performance and fragmented user ordeals- it is in fact the full difference to offering on the promise of BI and all its price, even including BI reporting.

When you blend this ahead-contemplating heritage and system with the most vital rising agenda for organizations right now close to creating fashionable “Data Apps” that leverage the principles that made Domo what it is right now, Domo is currently in the course of action of redefining the current market as soon as all over again.