NEW YORK, Feb. 9, 2021 /PRNewswire/ — Not long ago, Luke Lu, CEO of Color Star Technological innovation Co., Ltd. (Nasdaq: CSCW) (hereinafter referred to as “CSCW”), recognized an job interview with the HK Finet Team. Mr. Lu supplied the subsequent responses regarding CSCW’s corporate breakthroughs and progress in reaction to the COVID-19 pandemic:

Portion 2: Continued from Part 1

Journalist: Up coming, permit us speak additional about the company’s small business options for the second 50 % of the calendar year and upcoming improvement. The original achievements of CSCW has stuffed the business with hope for the long term. From now via the 2nd half of the fiscal yr – from January 2021 to June 2021 – what are your strategies and anticipations for CSCW?

CEO: Our transformation is a new starting. In the long term, the business will move to an offline leisure + Web-primarily based model, which is impressed by our on the internet knowledge in the initial half of the year. In point, we have now begun get the job done to know this design and have formulated a operate system for the period of time from January 2021 to December 2021. There is a great need for our business enterprise and lots of clients have manufactured reservations for on line pursuits. Our functions have been scheduled up to July and orders are however continuing. We pray that the distribute of the pandemic will sluggish down quickly and we are completely ready to answer accordingly when it does. To thank all people, we are also in conversations with nicely-acknowledged singers to strategy a charity general performance for everybody later this year. It is our hope that we can aid to give everybody a happier lifetime this yr. I individually also hope that CSCW will present shareholders with a excellent yearly report at the stop of the 12 months.

Journalist: The business advancement you are speaking about below refers to the on-line small business design, suitable?

CEO: Covid-19 is nonetheless restricting and influencing our lives to a substantial extent. While vaccines are currently being distributed in many countries, in the meantime, people today nevertheless hope to have some pleasurable and reduction from the year-extended pandemic. We are prepared to assistance.

Our present-day small business design features online live shows, celebrity on the web education and learning, celebrity peripheral solutions, and upcoming superstar interactive movies, which will convey a total new experience to supporters about the earth. The company will continue to dig deeper into the on the internet model, enhance its attempts to build IR synthetic intelligence and AR video clip results and other sectors, and include technological know-how parts based on our primary organization. This is not a simple matter of just observing the concert online – allow me give an case in point. I search at the firm’s company report every single working day and the most well known and influential American stars nowadays are between the stars of our on the web concert bookings. The previous, offline concerts of these top rated stars were watched by tens of hundreds of people by using stay audiences, but now, the audiences and supporters who acquire tickets to view these top rated stars amount in the hundreds of thousands (and in some instances, millions). This broadcast volume is extremely huge and can not be supported by normal units. While the online small business has the edge of multiplying and growing our shopper foundation, it also requires numerous technological sources from and capabilities of the IT procedure, this kind of as how several servers are essential in which nations around the world, details transmission and calculation solutions, community protection concerns, etc. Now we have to take into consideration these new concerns and balance the two specialized trustworthiness and expenditures.

Just lately, there has been a ton of inner discussion within CSCW pertaining to IT development for our organization, as we prepare for the firm’s foreseeable future. It also gave me a new and in-depth understanding of the enhancement of the World-wide-web. As we carry out the leisure + World-wide-web design, our crew has embarked on this journey with our audience and enthusiasts, and awaits the arrival of a new entire world that incorporates this new design.

Journalist: Mr. Lu, what is the existing condition of CSCW’s offline organization? Amid the pandemic, the sector is mainly in a condition of suspension – is CSCW also?

CEO: Initially of all, I want to observe that CSCW did not abandon its primary offline company just since it found out this new on line business. In conditions of offline organization, we have been functioning tricky despite the pandemic and have a workforce that has now settled in Dubai, so that we can commence our offline enjoyment routines in the Middle East.

The Worldwide Jockey Club in Dubai, along with related entertainment services (these kinds of as Club and Reside Property), are massive points of interest in the local spot. Live HOUSE’s regular yearly income overall to about $16 million USD. We are now negotiating web site range with a variety of community 5-star resorts, and our Live Household options to open in mid-calendar year. With Dubai as the centre, we plan to complete the institution of 2 or 3 Live Home venues in the Middle East this 12 months. The functioning earnings of each house ought to be as significant as the common annual income notes previously mentioned (perhaps increased). After we have a bodily Reside Home in the area area, we will integrate an on the net platform, as suitable, to broadcast stay performances of are living artists. At the exact time, our group has reached business discounts with numerous firms in Dubai for Television set programs and stay songs festivals. For far more information and facts about our efforts and operations in the Center East location, fascinated viewers can review the company’s year-conclude yearly report, below the offline entity business enterprise part of the money report section. This cash flow is a new resource of business enterprise for the firm, and with the prospective marketplace in the Middle East location, the scale of 2-to-3 Stay Property venues, 3-5 concerts, in addition the money of Tv packages, the organization believes that it is really really worth executing enterprise in this region.

Journalist: If this is the case, will CSCW realize twin small business channel operation of its on the internet and offline corporations ahead of routine in just the year?

CEO: The corporation did not have a established program for growth and as these, it will not function offline till the conclusion of the pandemic. We comprehend that lots of providers are also in the exact problem. When we develop the Center East business enterprise and land in Dubai, we intention to overcome several of the pandemic’s outcomes as we continue to build our offline physical businesses.

Journalist: Considering that Amazon started out its Web small business, many providers these kinds of as Netflex, Uber, and Carmax have adopted fit, and now there are more. As we all know, the valuation of World wide web organizations in the financial commitment neighborhood is considerably better than that of physical companies. Do you have any plans to change CSCW into a purely Internet-based company in the long term?

CEO: I have often considered that customers’ desires really should guide the development of a firm, not revenues. Of program, a company can not afford to pay for to stay unchanged and ought to adapt to the enhancement of the situations, and we are no exception. CSCW exists to provide our clients, which involve audiences (on the net and offline), lovers and college students. On line channels are really critical and mainly because we also connect excellent great importance to them, the corporation has amplified its expenditure in online channels. What I do will have to be in line with the market place to satisfy the wants of clients. As for the suggests of assistance, I do not have a ultimate say in this. This is what the marketplace/prospects explain to us, and we will then generate it. Looking at that the business of most entertainment + World wide web firms in the market place is made up of songs and movie web-sites, etcetera., in comparison, we provide additional diversified and one of a kind offerings. CSCW’s on the internet small business is each a sharing platform and a content material producer, with offline performances this kind of as concerts, Television set wide range shows, DJ events, “cloud get-togethers”, and so on., further enriching the on the net organization. We also have copyrighted content material and are in the course of action of developing synthetic intelligence and visual scenes. In the long term, we will present supplemental offerings on the on the internet system, this sort of as superstar socialization and enjoyment information, and lover with celebs to shoot and deliver on the internet movies and tv. This is our gain. The pandemic did not defeat us, but has only made us more robust.

Journalist: CSCW has created some achievements in organization advancement, the two on the web and offline, which includes the advancement of the Center East industry. Can you converse about the far more sizeable function that your corporation is performing?

CEO: We have made good initiatives to build our enterprise this yr, and we have achieved some effects so significantly. You invited me to talk about these factors right now and I am incredibly keen to discuss about them, as they give me a excellent sense of gratification and accomplishment indeed! On the other hand, some jobs that have a important effects on CSCW’s potential company (which can transform the valuation of the business by traders) will have to go by way of formal channels and be reviewed by legal professionals in advance of I can announce them. But there is also great news for you – CSCW has numerous influential, key sector projects and bargains now moving into their closing levels, and will be introduced in the next 2-3 weeks. So just wait around a bit for a longer time, and you will hear more about those people jobs soon.

Journalist: I will spend focus to company information to see what the corporation will establish subsequent.

My last query is about the money industry effectiveness of CSCW. The company’s business operations do not seem to be to be a big dilemma and one particular could even say that the organization is in a situation that many others would envy. Now CSCW has entered into the phase of organization improvement and industry growth prior to its sector friends, simultaneously building two business enterprise channels. But it looks that this accomplishment has not translated to the cash market place. Why do you consider CSCW’s stock selling price overall performance does not mirror its small business improvement?

CEO: I have mentioned just before that I don’t treatment about using the inventory selling price to evaluate the overall performance of CSCW’s company and that the stock market is out of sync. I consider most organizations are in this identical condition. This must be a non permanent out-of-sync time period triggered by lagging funds marketplace information and facts, which will ultimately harmony alone out. Although I did hear an individual notify me that CSCW stock is undervalued, I will not comment on that. Our corporation has a apparent division of labor – the CEO is dependable for the business enterprise and the company’s overall strategic layout even though our VP and CFO are specially responsible for the funds markets. I individually consider that if anyone underestimates the stock cost of a company, they need to have their good reasons. But at the same time, if buyers are getting inventory in large portions, it also demonstrates that many buyers consider that this is their prospect. The daily investing volume of CSCW is in the millions or even tens of millions of shares. It is reported that this is a uncommon indicator for little-cap organizations. This investing quantity also proves that the company has a whole lot of traders and supporters who address CSCW as a star inventory. Even though supporting their favored celebrities, they have also paid out interest to the organization, proving that we have a good deal of impact. I believe that pros in the funds current market, fund administrators, and investment decision bankers comprehend our value. Each working day, institutional buyers get hold of our CFO and VP by email and phone, hoping to devote in us, which also displays that they are confident in the firm’s long term progress.

Journalist: Thank you Mr. Lu. Your company’s story is quite exciting. If feasible, I would like to have a follow-up interview with you afterwards this 12 months, alright?

CEO: Thank you really much for your fascination. I would be content to have the option to sit down and talk with you once again and reply your queries.

The Journalist’s closing remark: The scale of hurt of the COVID-19 pandemic is unparalleled. It affects every single of us, every single enterprise, family and specific. CSCW is a multi-faceted amusement and on the net sharing platform with celebs as its main asset. I am fascinated in CSCW simply because I recognize the story of the company and that they are preventing for their very own survival. Not only can I see how CSCW embodies the survival of the fittest, but also by CSCW, we can see how superstars have tailored and changed their manufacturer procedures throughout the pandemic. How do tiny and medium-sized enterprises survive the pandemic? The pandemic has modified the get the job done- and life of a lot of individuals, and even the leading stars are no exception. There is no question that Covid-19 is evil and generally hated by us, but the irony is that it also treats absolutely everyone equally in existence, and has nothing at all to do with our wealth and standing. Albert Einstein once reported: “In each and every disaster there is a large opportunity.” CSCW looks to have located its opportunity. But for all of us, what is our possibility out of this crisis?

Forward-Hunting Statement

This press release consists of ahead-seeking statements as defined by the Private Securities Litigation Reform Act of 1995. Forward-wanting statements include statements regarding options, targets, targets, approaches, long term occasions or efficiency, and underlying assumptions and other statements that are other than statements of historic information. When the Firm utilizes words and phrases this sort of as “may,” “will,” “intend,” “should,” “imagine,” “hope,” “foresee,” “venture,” “estimate” or comparable expressions that do not relate solely to historic matters, it is creating ahead-looking statements. Forward-on the lookout statements are not assure of long term performance and include threats and uncertainties that may possibly lead to the genuine success to vary materially from the Company’s anticipations talked about in the ahead-seeking statements. These statements are issue to uncertainties and hazards which includes, but not restricted to, the subsequent: the Firm’s objectives and techniques the Firm’s potential company advancement merchandise and services demand and acceptance modifications in technological know-how financial ailments the advancement of the educational and education solutions marketplace in China and other nations around the world where CSCW conducts its enterprise standing and brand name the impact of competitiveness and pricing government rules fluctuations in standard financial and small business conditions and assumptions underlying or associated to any of the foregoing and other hazards contained in studies filed by the Company with the Securities and Trade Fee. For these reasons, amongst many others, investors are cautioned not to location undue reliance on any forward-seeking statements in this push release. Extra aspects are discussed in the Firm’s filings with the U.S. Securities and Trade Fee, which are accessible for critique at www.sec.gov. The Organization undertakes no obligation to publicly revise these forward–looking statements to mirror functions or circumstances that arise soon after the day hereof unless of course necessary by relevant regulations, regulations or guidelines.

For a lot more facts, be sure to get hold of:

William Tu
Skyline Company Communications Group, LLC
A single Rockefeller Plaza, 11th Floor
New York, NY 10020
Business office: (646) 893-5835
Email: [email protected]

Cision

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