SANTA MONICA, Calif.–(Enterprise WIRE)–Jul 28, 2022–
Entravision (NYSE: EVC), a primary international advertising and marketing remedies, media and know-how company, today declared the promotion of Karina Cerda to Govt Vice President of World-wide Advertising. In this recently established placement, Ms. Cerda will spearhead a firm-vast effort to carry Entravision’s collective world-wide advertising and marketing methods together under a single unified umbrella.
This push launch functions multimedia. See the entire launch right here: https://www.businesswire.com/information/household/20220728005362/en/
Karina Cerda, Government Vice President of World wide Internet marketing for Entravision (Picture: Enterprise Wire)
“We are very fired up to announce Karina’s appointment to this critical, new role,” claimed Walter Ulloa, Chairman and Chief Government Officer. “Karina is a purely natural leader and has been a good asset to Entravision for far more than eight years. Karina’s appointment is component of our Company’s lengthy-phrase advancement method as we continue on to develop our operations and marketing and advertising footprint. Nowadays, Entravision serves far more than 7,000 shoppers in about 35 nations throughout the world. Karina will be an essential part of our growth work, performing carefully with each of our worldwide enterprises on branding, messaging, income and instruction to market endeavours that will in the long run advantage all of Entravision’s stakeholders.”
Ms. Cerda has a just about 3-10 years track record in the media promoting marketplace spanning the two Company and Broadcast Ad Product sales. She began her job in 1991 at Dailey & Associates, adopted by numerous account management positions at Noble & Asociados, Casanova Pendrill (now Casanova//McCann), and Publicis Sanchez & Levitan, all whole-support promotion organizations with assorted portfolios of nationwide consumers and that focus in reaching Hispanic buyers.
After Publicis, Ms. Cerda honed her broadcast profits expertise at Univision Communications and Radio Centro, the place she was Standard Revenue Manager of Exitos. Ms. Cerda eventually joined Entravision in 2014 and has due to the fact held the roles of Vice President of Marketing & Profits Progress, Senior Vice President of Marketing & Product sales Growth and, most not long ago, Govt Vice President of Promoting & Sales Development for U.S. Media.
“I am thrilled to have the option to acquire on this recently expanded part at Entravision,” explained Ms. Cerda. “We are going through thrilling progress below at Entravision, and I am very pleased to be part of the group that is so diligently doing work to increase our world image, electronic footprint and management placement in just our goal markets. I glance ahead to building upon our stellar and passionate worldwide advertising and marketing firm by further connecting our exceptional portfolio of makes to our consumers, not just domestically, but also to every single of our new intercontinental divisions. Together we will consider our manufacturer, marketing and advertising and consumer expert services to even higher heights.”
Entravision is a leading international advertising and marketing answers, media and technological innovation business connecting brand names to individuals. Our dynamic portfolio includes digital, tv and audio choices. Electronic, our biggest income section, is comprised of 4 company models: our digital sales representation business enterprise Smadex, our programmatic advert obtaining platform our branding and mobile general performance alternatives company and our digital audio organization. By means of our electronic income representation organization, we join world wide media companies this kind of as Meta, Twitter, TikTok and Spotify with advertisers in mostly emerging development marketplaces worldwide. Smadex is our mobile-to start with need facet platform, enabling advertisers to execute general performance strategies utilizing machine understanding. We also give a branding and mobile general performance options enterprise, which offers managed services to advertisers hunting to hook up with worldwide shoppers, largely on mobile equipment, and our digital audio small business presents digital audio advertising and marketing alternatives for advertisers in the Americas. In addition to electronic, Entravision has 49 tv stations and is the biggest affiliate group of the Univision and UniMás tv networks. Entravision also manages 46 mostly Spanish-language radio stations that aspect nationally regarded, Emmy award-profitable talent. Shares of Entravision Class A Typical Stock trade on The New York Inventory Trade under the ticker symbol: EVC. Master much more about all of our media, marketing and advertising and technologies choices at entravision.com or connect with us on LinkedIn and Facebook.
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Main Money Officer
Addo Trader Relations
Key word: CALIFORNIA UNITED STATES NORTH The united states
Market Search phrase: Enjoyment Advertising and marketing Promotion COMMUNICATIONS HISPANIC MEDIA Television set AND RADIO Electronic Marketing and advertising Shopper
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PUB: 07/28/2022 09:15 AM/DISC: 07/28/2022 09:16 AM
Copyright Business Wire 2022.