June 2, 2023


local businesses

Entravision Ups Cerda To Global Marketing EVP

She’s been at Entravision considering that 2014 and began her occupation 31 many years in the past at Dailey & Associates. Her resumé contains practical experience at such storied Hispanic promotion organizations as Casanova Pendrill and Publicis Sanchez & Levitan.

Now, she’s the first-at any time EVP of World-wide Marketing at the Los Angeles-headquartered global media and electronic advertising solutions organization led by Walter Ulloa.

Using the freshly created place is Karina Cerda. She’s staying tasked with generating a organization-broad effort to carry Entravision’s collective world-wide promoting methods with each other beneath a one unified umbrella.

Ulloa, Chairman and Main Executive Officer of Entravision, commented, “Karina is a all-natural leader and has been a terrific asset to Entravision for more than 8 a long time.”

He discussed that Cerda’s promotion “is component of our company’s very long-term advancement system as we proceed to increase our functions and promoting footprint.”

Right now, Entravision serves additional than 7,000 consumers in over 35 countries globally. “Karina will be an essential aspect of our growth effort and hard work, performing carefully with every single of our global enterprises on branding, messaging, product sales and schooling to promote initiatives that will in the long run advantage all of Entravision’s stakeholders,” Ulloa claimed.

Cerda transitioned from companies to broadcast media at Univision, and later on served as GSM of KXOS-FM 93.9 in Los Angeles underneath Grupo Radio Centro. At Entravision, she has risen from the roles of VP/Marketing & Gross sales Advancement, incorporating SVP and EVP stripes throughout the past 8 several years.

“I am thrilled to have the prospect to consider on this recently expanded job at Entravision,” Cerda claimed. “We are experiencing exciting growth in this article at Entravision, and I am happy to be element of the group that is so diligently doing work to broaden our worldwide graphic, electronic footprint and management posture inside of our focus on marketplaces. I glance forward to setting up upon our stellar and passionate global marketing corporation by further more connecting our exclusive portfolio of manufacturers to our consumers, not just regionally, but also to each and every of our new intercontinental divisions. Alongside one another we will acquire our brand, marketing and consumer services to even increased heights.”