Juul reaches $22.5M settlement in Washington deceptive advertising lawsuit
E-cigarette enterprise Juul reached a $22.5 million settlement in a lawsuit introduced by the condition of Washington that accused it of promoting its products to underage customers. File Photograph by Mylesclark96/Wikimedia Commons 

April 13 (UPI) — Washington Attorney Normal Bob Ferguson purchased Juul to spend $22.5 million to settle a lawsuit accusing the e-cigarette firm of internet marketing its merchandise to underage shoppers.

In addition to the payment, established to be distributed more than four many years, the settlement demands Juul to halt its promotion that appeals to youth, prevent most of its social media marketing, and put into practice rigorous tactics to verify the age of individuals that buy Juul items like a “sturdy mystery shopper software” and on the net order age verification.

“Juul set profits right before men and women,” Ferguson reported. “The corporation fueled a staggering increase in vaping amid teens. Juul’s carry out reversed many years of progress combating nicotine addiction, and today’s order compels Juul to surrender tens of hundreds of thousands of bucks in earnings and clear up its act by employing a slate of corporate reforms that will keep Juul items out of the palms of underage Washingtonians.”

Ferguson explained his business will use the cash from the settlement to produce a new Health and fitness Equity device.

In addition to altering its concentrating on of young buyers, Juul will be required to guarantee that its advertising properly represents “the written content and outcomes of the nicotine in its products and solutions.”

Beneath the magic formula shopper program, Juul will also be required to perform no much less than 25 secret shopper checks at Washington Juul shops each thirty day period for at the very least two yrs, as effectively as at the very least just one examine-in just about every of the state’s counties per 12 months.

Juul ought to also deliver a standard report to the condition legal professional general’s office detailing the benefits of the magic formula shopper method every 90 days.

A Juul spokesman instructed The Hill the settlement represents “one more stage in our ongoing hard work to reset our enterprise and resolve challenges from the earlier.”

“We help the Washington point out attorney general’s plan to deploy methods to tackle underage use, this kind of as long term checking and enforcement,” the spokesman claimed. “The terms of the settlement are steady with our recent enterprise techniques and past agreements to assistance beat underage use while giving adult smokers entry to our products as they transition away from combustible cigarettes.”