SilverSneakers blog site and marketing and advertising marketing campaign identified for partaking seniors in wholesome pursuits

FRANKLIN, Tenn., June 9, 2022 /PRNewswire/ — Linkwell Health and fitness, the leading electronic content material marketing and shopper encounter technological innovation firm in health care, and SilverSneakers® by Tivity Wellness®, the nation’s main group fitness program for seniors, have gained two prestigious 2022 Health care Advertising Silver Awards in the integrated advertising marketing campaign and web site web-site categories. The awards realize endeavours produced in the course of the pandemic to make certain that older grownups continued or restarted their physical fitness routines.

“Our principal concentrate is to interact our SilverSneakers users in healthy behaviors and one of the strategies we do that is through persuasive content,” said Tivity Health and fitness President and CEO Richard Ashworth. “The pandemic designed a obstacle to maintain older grownups socially related and relocating. SilverSneakers partnered with Linkwell Health to style and design an omnichannel information technique to help a hybrid conditioning and effectively-becoming approach—in-human being courses for some, and virtual for some others to inspire all our  SilverSneakers customers to remain energetic.”

Jointly with SilverSneakers, Linkwell Health made multiweek wellness challenges that focused on the physical and social needs of customers. The wellness worries inspired customers to reboot their health schedule, return to the gymnasium securely, and take part in live-streamed courses while also creating social connections to retain customers healthful and joyful through a quite difficult and isolating time.

Even for the duration of a pandemic, the troubles campaign contributed to doubling digital health class visits and rising general gymnasium visits by 25% from 2020 to 2021. In addition, a constant stream of dynamic, significant-top quality blog articles contributed 42% of in general targeted traffic to SilverSneakers.com.

“SilverSneakers experienced a vital company want all through the pandemic and Linkwell Health crafted a large-good quality, engaging omnichannel digital campaign that motivated older adults to sustain their fitness behaviors and continue to be socially related throughout a time of powerful uncertainty,” said Nathan Adams, President and CEO at Linkwell Well being. “Our expert-backed provider journalism technique to content provides the SilverSneakers blog to everyday living, drives engagement with significant calls to action, and encourages customers to continue to keep coming again to SilverSneakers.com.”

Now in its 39th year, the Health care Marketing Awards is one particular of the largest, longest functioning, and most extensively highly regarded healthcare advertising and marketing awards competitions. The awards figure out excellence in health care marketing, promoting, and communications and are judged by a panel of healthcare advertising industry experts. Profitable entries are awarded dependent on creative imagination, top quality, concept effectiveness, client attraction, graphic style, and overall effects. This calendar year, extra than 4,400 entries competed for consideration.

About SilverSneakers
SilverSneakers®, by Tivity Wellbeing, is the nation’s main group health and fitness plan for Medicare qualified Individuals. The software was started in 1992 and is readily available to far more than 18 million Americans by way of lots of Medicare Benefit plans, Medicare Supplement carriers, and group retiree options. For a lot more info, to look at eligibility or to enroll in the plan or signal up for a SilverSneakers newsletter, go to silversneakers.com.

About Linkwell Overall health
Linkwell Health and fitness is the premier customer knowledge organization serving wellbeing programs and health and fitness solutions businesses. Its team of articles strategists, wellness and wellness journalists, and social media experts—enabled by its Nutritious Residing Motor technologies platform—helps healthcare models to link with individuals and empower them to consider actionable handle of their wellbeing. Linkwell generates transformative content material that swiftly enables well being solutions businesses to have interaction buyers in real-entire world health conversations, whilst also accelerating brand name consciousness, acquisition, retention, and business results. For additional details, take a look at www.linkwellhealth.com.

Media Speak to: Debbie Jacobson, [email protected]

Linkwell Health logo

Cision Look at unique content to obtain multimedia:https://www.prnewswire.com/news-releases/linkwell-wellness-and-tivity-wellness-awarded-two-health care-advertising and marketing-awards-301564807.html

Source Tivity Health, Inc.