June 2, 2023


local businesses

Meitu Taps HUMAN for Advertising and marketing and Marketing Fraud Prevention

NEW YORK–(Business WIRE)–Meitu, China’s top rated AI-pushed impression-and-video clip processing tech company, has partnered up with cybersecurity leader HUMAN (previously recognized as White Ops), ideal acknowledged for collectively defending enterprises from bot attacks, to safeguard Meitu’s apps and programmatic system solutions to help with the shipping of helpful organization effects for Meitu’s ecosystem. HUMAN’s Promotion Integrity pre-bid and write-up-bid promoting bot mitigation methods will be integrated specifically into Meitu’s platform infrastructure to guarantee media options, these types of as promotion obtaining and marketing, access humans only.

HUMAN will protected Meitu’s internet marketing provide chain and will make sure its processed advertising inventory stays reliable and clean up of destructive bots. This will guide to increased accuracy of electronic advertising final results for Meitu’s long-time period partners, improve generate to suppliers and return on investments to entrepreneurs. At the field-level, the partnership will provide as a marketplace leader for the splendor tech classification in the battle in opposition to internet marketing and software fraud.

The partnership will also assistance Meitu’s ground breaking natural beauty systems, this sort of as MeituEve, access a broader international viewers as a result of the delivery of exact, successful and transparent programmatic media transactions. MeituEve, the sector-leading technological know-how and AI skin investigation algorithm, has changed the activity for the elegance market, supplying end users a quantitative examination of their pores and skin problems, and providing exact skin investigation studies and scenario-primarily based remedies. Presently, MeituEve works with renowned makes around the world, this sort of as Dior, Shiseido, 3M and Urban Decay, to make beauty available to all.

“At Meitu, we develop connections amongst individuals and brands across the natural beauty ecosystem, less than our a single-cease digital promoting programmatic alternative. HUMAN will be a essential player in securing our provide chain for promoting and over and above, so that we can even more fulfill our eyesight of empowering a lot more models and humans with validated obtain to natural beauty audiences, products and solutions and services, ” states Cyrion Wang, Head of Programmatic, Meitu.

“No field is totally secure from non-human interactions,” states Ryan James Murray, Director (APAC), HUMAN. “Last calendar year, our Satori Menace Intelligence and Research team uncovered malicious attacks targeting beauty programs in individual. Given our earlier practical experience with these types of assaults, this places us in a potent place to safeguard Meitu’s operations moving ahead.”

“HUMAN will operate closely with Meitu to support and validate only human signals from getting into their source chain. We seem ahead to supporting Meitu on their monetization enlargement options throughout the world as they join HUMAN and our present system associates in the collective combat from cybercrime and abuse.”

HUMAN recently became the very first corporation to obtain accreditation from the Media Ranking Council (MRC) for end-to-conclusion coverage from Subtle Invalid Site visitors (SIVT) for desktop, cellular world wide web, mobile in-app, and Linked Tv set (CTV). Doing work immediately with the greatest net platforms, DSPs, and exchanges, HUMAN verifies the humanity of far more than 10 trillion electronic interactions per week.


HUMAN is a cybersecurity corporation that guards enterprises from bot attacks to continue to keep electronic ordeals human. We have the most superior Human Verification Motor that guards purposes, APIs and digital media from bot attacks, stopping losses and improving upon the digital practical experience for genuine humans. These days we verify the humanity of extra than 10 trillion interactions for each week for some of the greatest corporations and internet platforms. Safeguard your digital business with HUMAN. To Know Who’s Genuine, visit www.humansecurity.com.

About Meitu

Founded in Oct 2008, Meitu has come to be 1 of China’s best World-wide-web enterprises owing to its main AI-driven picture-and-video processing systems and social local community. Meitu’s mission is “to permit anyone become gorgeous very easily”, with the notion of “attractiveness”, or Mei (美) in Chinese, as the firm’s main suitable. Meitu App, BeautyCam, Meipai, MeituEve, MeituGenius, and other solutions of Meitu have essentially changing the way that end users all around the environment build and share “elegance”. Meitu has been listed on the Hong Kong Stock Trade due to the fact December 15, 2016 (Stock code:1357.HK).

Meitu leverages AI in the pursuit of its mission. In 2010, Meitu started its R&D hub MT Lab, which is dedicated to AI and imaging innovations these kinds of as Personal computer Vision, Deep Learning, and Pc Graphics.

As of June 2020, there are 2.08 billion exceptional units with Meitu’s items activated on them, and a complete of 295 million regular monthly energetic buyers (MAU) of Meitu apps. Meitu’s whole quantity of overseas customers has exceeded 823 million end users, with about 10 million customers each in 15 nations including Indonesia, Thailand, Pakistan, Vietnam, the US, Brazil, Japan, Bangladesh, the Philippines, South Korea, Malaysia, Nigeria, Mexico, Canada, Turkey.