NEW YORK, March 25, 2022 /PRNewswire/Tanduay’s abroad company ongoing its progress trajectory in 2021, buoyed by its new partnerships with primary distributors.
Last yr on your own, it signed partnerships with United States’ Hensley Beverage Enterprise in Arizona, Horizon Beverage Group in Massachusetts, and Romano Beverage in Illinois. It also inked distribution deals with Kreyenhop & Kluge for Germany and Alcobrands for Belgium, the Netherlands, and Luxembourg.
As of this composing, Tanduay is available in 12 U.S. states and the territory of Guam as well as in the nations of China, Singapore, Australia, the United Arab Emirates, Belgium, the Netherlands, Luxembourg, and Germany.
“2021 has been an additional great calendar year for Tanduay. We have expanded into new marketplaces and been given extra international recognition for our items. We hope to continue with this expansion momentum in 2022,” reported Lucio Tan III, Tanduay President and Chief Working Officer. Tan assumed leadership of the corporation in late 2019, steering the corporation all through the pandemic.
New Partnerships, A lot more Markets
In 2017, underneath the leadership of former Tanduay President, Lucio “Bong” Tan, Jr., the company started an intense worldwide advertising growth that continues until this working day.
“Programs are underway to expand in Canada, the United Kingdom, and Costa Rica this 12 months. Discussions are also being held to provide Tanduay to other countries,” Tan discovered.
In line with its move of capturing new markets, Tanduay likewise entered into partnerships with 3 groups from the National Basketball Affiliation (NBA) in 2021.
The brand name currently had an current partnership with the Golden State Warriors prior to signing new agreements with the Minnesota Timberwolves, Phoenix Suns, and Milwaukee Bucks. Tanduay is presently the only Filipino model to be a spouse of four foremost NBA groups.
Mainly because of these partnerships, Tanduay created additional awareness between NBA followers from throughout the globe. It also gave Tanduay the opportunity to give the teams’ admirers a style of Tanduay, as it opened its possess bars at the home arenas of the Timberwolves (Concentrate on Center), Suns (Footprint Heart), and Bucks (Fiserv Forum) very last yr.
Intercontinental Awards
Tanduay also ongoing to win far more intercontinental awards and recognition. It was named the World’s Variety 1 Rum by Beverages International Magazine as it outsold other rum brand names for the fourth consecutive yr.
It also gained a Manufacturer of the Year award from the London-dependent Earth Branding Awards for the seventh consecutive yr. For 2021, Tanduay was the only brand name to get the distinction less than the Alcoholic Drinks – Rum Category.
Tanduay acquired a total of 23 global awards for its distinct goods previous yr. 10 of these are gold medals and two are double gold medals. Tanduay was also declared the Philippine Distillery of the Yr for 2021 by the New York Worldwide Spirits Opposition.
Searching Forward to A different Advancement Calendar year
“The initially two months of 2022 have been good for Tanduay. Our community and worldwide enterprise are both of those doing nicely, and we hope to keep on this functionality for the rest of the yr,” reported Tan.
Tanduay has been in small business for additional than 167 several years. It begun out as a smaller distillery, and has considering that expanded to grow to be one particular of the Philippines’ most successful rum brand names. It continues to stay in advance of the activity inspite of the entry of new area competition and intercontinental rum products.
It owns and operates the most significant distillery in the state. Tanduay now has extra than 120,000 oak barrels in its arsenal with a capacity of about 24 million gauge liters — enforcing its functionality to fulfill the desire of distinctive markets around the globe.
Meida Make contact with
Joseph Chiong
Enterprise Advancement Manager
Tanduay Makes Worldwide
+1 (714) 588-6760
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