June 2, 2023


local businesses

Targeted Victory Acquires TMA Direct to Expand Political Division With Scaled Digital Marketing Services | News

ARLINGTON, Va., June 2, 2022 /PRNewswire/ — Qualified Victory, a electronic-very first agency crafted for the cell age, has acquired TMA Immediate, a direct response business in the political information and promoting arena, to increase its political division’s ability to make national coalitions of grassroots advocates. Collectively, they will increase about $1.5 billion for campaigns and will cause this cycle.

Targeted Victory, a electronic-1st agency designed for the cell age, obtained direct reaction promoting leader TMA Immediate.

The combined entity will provide marketing and advertising skills and infrastructure, as very well as integrated facts and technological innovation offerings to modernize how political campaigns are funded and managed. 

“Voters are extra in tune with what is taking place in the political sphere than at any time just before, but their involvement will not just prevent and commence at the ballot,” explained Zac Moffatt, CEO, Qualified Victory. “They are inspired by grassroots advocacy and more and more embracing the part of electronic solutions in their engagement. This acquisition will help our clients’ endeavours to meet up with the requires of the modern-day, digitally ahead voter.”

TMA Direct CEO Mike Murray will assume the position of Political Chairman at Targeted Victory, in which he will participate in a critical management purpose in the enlargement of its political division.

“With voters turning out in record quantities, strategies currently demand greatest-in-class internet marketing remedies that are run by information and engineering,” said Mike Murray, CEO, TMA Direct. “We are excited to make on Specific Victory’s unparalleled results as the marketplace-top digital marketing company on the suitable to deliver a important competitive edge for customers.”    

About Specific Victory

Qualified Victory is a electronic very first agency constructed for the cellular age. Developed by digital entrepreneurs, we have invested the earlier seven election cycles honing strategies and leveraging award-successful experience to develop the top electronic advertising and promotion agency on the ideal. We focus on winning and moving at the pace of politics to provide exceptional, senior-level service supposed to scale with our clientele.

We have raised our clients additional than $1.5 billion in on-line fundraising, managed around $330 million in electronic promoting, shipped over 13 billion e-mails and 3 billion texts and deliver about 10,000 distinctive creatives each and every thirty day period.

Qualified Victory is the happy recipient of the 2022 Reed Award for Best Employer, 2021 Campaign Tech Award for Most effective Employer, 2021 Reed Award for Best Employer: Do the job-From-Dwelling Transition, and 2015 Washington Publish Greatest Spot to Get the job done. www.targetedvictory.com

About TMA

TMA is a immediate response marketing chief in big information innovation. We blend unparalleled marketing knowledge with know-how that connects our customers to prospects making use of the two regular and chopping-edge media channels. We make custom made details alternatives that realize organizational goals. www.tmadirect.com

Push Call:

Matt Gorman



Cision Watch authentic content material to download multimedia:https://www.prnewswire.com/news-releases/focused-victory-acquires-tma-direct-to-develop-political-division-with-scaled-electronic-promoting-companies-301560681.html

Source Qualified Victory