The Pitch: Advertising and marketing and internet marketing news for 4.13.21

Elevation wrapped up its “Thanks for Offering a Crap” marketing campaign to advantage the Colon Cancer Foundation. The campaign, which offered a confined edition DuClaw Brewing Co. beer and Squatty Potty rest room stool to encourage colon cancer screenings, raised a lot more than $20,000 for the New York-dependent nonprofit throughout Colon Cancer Recognition Month and obtained additional than 3 million views by attained media placements, according to Baltimore PR agency 212 Communications.

Spurrier Group and Function Labs created a campaign for Showerspecs and Clearspecs, anti-fog eyewear strains released by company CEO Donna Spurrier.

Using the tagline “Don’t Are living Lifetime in a Fog,” the marketing campaign included copywriting from nearby freelancer Maryann Neary-Gill. Hofbauer Consulting produced the brands’ e-commerce web sites.

Madison+Primary included Janae Johnson to its communications workforce. She earlier labored in internal communications at Altria.

Photographer Cade Martin shot photos for a campaign marking the 150th anniversary of Children’s National Hospital in Washington, D.C. The photographs function a woman named Rowan, who was diagnosed with celiac disease at the medical center and obtained dietary and nutritional help by means of its applications. Martin worked on the marketing campaign with Falls Church company SmithGifford.

The To start with Tee of Greater Richmond hired D.C.-centered Buffalo Groupe to deliver system and PR for the nonprofit’s reopening of Belmont Golf Program on May 24. Foremost the do the job regionally is Glenn Gray, a senior vice president with the group’s Buffalo Agency who is based in Richmond.

J Drake Graphic Design and style introduced a new web-site and branding plan for Take care of Insurance coverage Team out of Norfolk. The mobile responsive web page highlights the group’s individual and organization insurance coverage services in locations these kinds of as tactical equipment distribution and marine and design attributes.

Torx was hired by Clinical Management Resources, a litigation assistance and medical damages session organization based mostly in Richmond. Work will include things like developing and building a world wide web-primarily based information management technique to exchange an older process.

Familiar Creatures done a second version of Hampden-Sydney Faculty’s Swagalog marketing magazine, highlighting the college’s alumni community. The college or university documented that programs rose 54 p.c following the very first edition’s release final tumble.