May 31, 2023


local businesses

The Pitch: Promotion and marketing news for 8.31.21

Arts & Letters developed the technique and oversaw creative obligations for the CarLotz campaign.

Torx began a digital internet marketing marketing campaign for World wide Surgical Expedition, a Richmond-based health care nonprofit. The campaign aims to extend model consciousness for the corporation and raise donations by engaging its focus on viewers by means of social media channels and Google searches by way of Google’s Ad Grants program.

West Cary Team hired Erik Mengel as engineering manager, a new role in which he will guide the agency’s engineering team. Mengel has more than 25 years of encounter in IT and software package enhancement at companies which include Volkswagen of America, Chrysler Global, Owens & Small and Capital 1.

Xponent21 was hired as company of file by Impression Makers. Promoting get the job done for the area IT business will involve approach, design, execution and ongoing administration of campaigns, with a concentrate on digital. Get the job done also will contain brand name messaging and organizing for hybrid marketing and advertising occasions.

Xponent21 hired Dennis Harding as functions director and Jillian Broadwell as an account strategist. Harding was earlier with Henrico County Community Schools and Broadwell worked at Virginia Tech in Blacksburg. Courtney Turrin was promoted to main work officer, and Chuck McCarthy was promoted to client solutions team direct.

Evergib launched a campaign for Smartbox, a Richmond-primarily based portable transferring and storage brand name. Work included brand name technique, notion development and execution of the marketing campaign, which integrated a 30-second ad. Creation was managed in Richmond with motion style and design and animation by Product Studio, audio style by Rian/Hunter Manufacturing and voiceover by Kera O’Bryon.

Isaac Whalen

Alice Blue employed Isaac Whalen as a producer. He most just lately was studio manager at Rainmaker Studios.

CarLotz launched its 1st brand marketing campaign less than the way of Chief Advertising and marketing Officer Michael Chapman. The campaign released the first week of August with out-of-property, radio and electronic adverts. Tv, added movie content, sponsorships, nearby activations, influencer advertising and in-hub shows will adhere to in coming weeks.

Arts & Letters designed the tactic and oversaw innovative tasks for the CarLotz campaign, which will run in the consignment-to-retail utilised automobile retailer’s marketplaces across the country. New York agency Noble Individuals is overseeing media preparing and shopping for, and Acquainted Creatures is managing social media.

Wildfire hired Michelle Mead as an assistant social media professional. A May well 2021 VCU grad, Mead was awarded the Barbara Fultz Girls in Promotion Scholarship at final year’s Richmond Display and was on the group powering the VCU advertisement club’s Camp Journey in 2020 and served on its scheduling committee this 12 months.

Shapes & Colours, by Jolinda worked on branding and a website for Lavender Hill, a business co-operating room that just lately opened in Richmond. out?v=MtEN3F6rVhI

Virginia’s Checkpoint Strikeforce campaign released a 30-next ad that is an up to date model of the “Act Like It” place that debuted in 2018. Reflecting the transforming ecosystem in 2021 with COVID-19 constraints lifted and eating places open up, the traffic security campaign’s “man-baby” character returns to the bar, looking at unsafe options right after ingesting.