The COVID-19 pandemic has been fantastic for the accounting profession. There is no denying the business options it has brought, as firms across the U.S. — and the globe — scrambled to get as a result of a fiscally hard calendar year, with the enable of accountants. The challenge to firms now is to harness the possibilities that arose by way of the disaster, and have them ahead to the foreseeable future.

A study performed by Sage Intacct of its Accountant Associates during the height of the pandemic last year unveiled that corporations have been responding to the new, unsure reality in many methods — including no cost or compensated expert services dependent on new consumer requirements, cutting paying in some places but investing additional in other folks, and of course adopting know-how at a fee speedier than ever right before.

“The survey was done all through the eye of the storm, and extremely little was identified about exactly where the pandemic would go, and the political landscape was roiling,” defined Kevin Cumley, senior director of the Sage Intacct Accountants System. “In the very last number of months, when companies understood it was not the close of the environment, and points weren’t heading to drop off a cliff, business enterprise really improved for the the greater part of the partners surveyed. COVID labored as a driver of and accelerent for client accounting products and services.”

For firms that chose to boost expending, significantly in advertising and marketing and technology investments, the gains ended up clear. “Some of the progress was staggering — there were being companies that noticed 100 p.c 12 months-over-calendar year development,” Cumley reported.

This is not to knock companies that chose to be conservative and slash back again on paying out. Verticals subject, and companies that serve mainly hospitality purchasers, for example, experienced a different experience than companies who provide wellbeing care or economic products and services. But no make a difference what verticals a organization serves, and what choices a organization created for the duration of the pandemic, there are lessons to be realized from the ordeals of the earlier calendar year. Here are some possibilities corporations can embrace going ahead.