About the course of the pandemic, we’ve viewed a number of startups sprout up on the scene, led by company vets (like Mischief @ No Fixed Deal with and Slap International), marketing vets or a blend of both equally. Now, you can incorporate publishing to that blend. 

Marvin is a new independent media and amusement business led by marketing and internet marketing leaders Geoff Cottrill and Gary Koepke and publishing veteran Marvin Scott Jarrett, founder of magazines Nylon and Ray Gun. With each other, the trio say they say they are attempting to shake up marketing by bringing collectively imaginative and internet marketing know-how with the direct distribution of an in-home media outlet.

“We are a storytelling firm, not an agency,” claims Marvin’s chief manufacturer officer Cottrill, who final served as senior VP of strategic internet marketing at Coca-Cola. Prior to that, he was president of MullenLowe Boston and also served in best marketing and advertising posts at Starbucks and Converse, where he led a variety of amusement-oriented initiatives such as the Rubber Tracks Studio, which supplied recording studio time and mentorship to up-and-coming artists. “We’re trained to imagine: model, agency, publication,” Cottrill says. “I question why they have to be three distinct things. Why can’t they come together, use all out there platforms, place our heads alongside one another and do not even feel about the boundaries? We will convey to a great deal of unique tales in a large amount of various places—print, electronic, episodic programming, movie.”

Jarrett, who serves as the company’s CEO, approached Koepke with the notion of generating a resourceful company that could husband or wife more closely with brands on written content even though giving an-in-household media outlet (these as a magazine) instead than managing them as clientele. In the company globe, Koepke, Marvin’s chief creative officer, previous served as exec VP group inventive director at Hill Holliday Boston, but also formerly held top posts at Sapient Nitro, in which he was VP, North American chief imaginative officer. He also co-started indie Boston shop Modernista! and was a resourceful director at Wieden+Kennedy. Prior to that, nonetheless, he experienced been the founding style director at Vibe magazine. 

“I’m a lifelong marketer,” mentioned Cottrill. “I’ve operate an agency, worked at makes. As a leader of brands, the avenue of how brand names can converse with people can be fairly dull. I bought exhausted of advertisements.”